A rampant vocal virus is on the loose and spreading fast. It’s running amok across our screens and over the airwaves. Tune in your ear but be very careful not to catch it. Strong becomes shchrong, students turn into shchewdents, and Strictly Come Dancing becomes simply, Shtrickly. It’s safe to ashewm this shchrange phenomenon isn’t going away any time soon and although the experts tell us to accept the endless evolution of language, I have to confess I’m shhhhchrugggelllingg!